Running a content business used to require a team. Writers, editors, designers, social media managers — the costs added up fast. Today, I run everything solo using AI tools that would have seemed like science fiction five years ago.
Here is my exact stack and how I use each tool.
Content Creation: Claude + Cursor
I use Claude for all long-form writing. Blog posts, emails, documentation — anything that needs to sound human and coherent. The key is giving it detailed briefs and iterating on the output.
For any technical content or code snippets, Cursor handles it. I can describe what I need, and it generates working code with explanations.
Voice and Audio: ElevenLabs
ElevenLabs handles all my voiceover needs. I cloned my own voice, so every audio piece sounds like me — even when I generate it in seconds instead of recording for hours.
Visual Content: Midjourney + Canva
Midjourney generates hero images, social graphics, and concept art. I then polish everything in Canva for consistency with brand colors and typography.
The Workflow
- Outline the content piece (15 minutes)
- Generate first draft with Claude (10 minutes)
- Edit and add personal insights (30 minutes)
- Create visuals with Midjourney (10 minutes)
- Generate voiceover if needed (5 minutes)
- Schedule and publish (5 minutes)
Total time for a complete blog post with visuals: about 75 minutes. Pre-AI, this would take 4-6 hours minimum.
Monthly Cost
- Claude Pro: $20
- Cursor Pro: $20
- ElevenLabs Creator: $22
- Midjourney Standard: $30
- Canva Pro: $13
Total: $105/month
That is less than what one freelance blog post would cost, and it powers unlimited content creation.
The Bottom Line
AI tools have not replaced the need for human creativity and judgment. But they have eliminated most of the grunt work. I spend my time on strategy and quality control instead of staring at blank pages.
The barrier to starting a content business has never been lower. The question is not whether you can afford the tools — it is whether you are willing to learn them.